Wednesday, June 4, 2014

Sometimes there is that event . . .

It is easy to lose confidence in our fellow man. For every Boston strong story there are several stories about a child being killed by a family member. For every person that waves you into a line of traffic, there are 10 bozos that cut you off pulling out of the mall. For ever person that cleans up after their dog, there are 50 people who drop their trash wherever they want. So you get my drift. Sometimes the world seems to be just sliding into a negative place, with jaded people who no longer can care.

Perhaps you have heard of crowdsourcing - where you put up a plan and ask for donations to make it happen. Much of the support is in small amounts. Zach Braff of Scrubs fame got his film funded, small and micro businesses get crowdsourcing for equipment. There is a huge variety of options.

But this isn't an advertisement for crowdsourcing. It is about a recent success story and the heartfelt thanks shown in this great video. Levar Burton and some friends wanted to expand the reach of a rebooted Reading Rainbow and put it up on Kickstarter. Watch the video to see what happened.

Now I am not recommending (or not recommending) this product. Sadly there are already criticisms being leveled against it - we can't seem to get ahead of that reality of "for every action there is an equal and opposite reaction". I am asking you to note the genuine feelings being shown, the fact that a man familiar with all that celebrity can bring, can still be moved by a notion that we need to make reading appealing to children, and that there are lots of us that believe it is important.

No comments:

Post a Comment