Hit or Miss

I have wondered for a long time why some books hit big, and others that come out at the same time, get similar reviews, are similar types of books, just miss.

One that comes to mind is The Dante Club by Matthew Pearl and Dan Brown's The DaVinci Code. I remember reading reviews of both when selecting books from the library's collection and thought they both sounded interesting twists on standard thrillers. They got similar reviews as well - ok but not glowing. So I bought them both, and really, The Dante Club was the one I remembered more from the reviews. But for some reason it was The DaVinci Code that took off and took off huge.

Richard North Patterson and James Patterson started off about the same time - again I remember noting the similarity in name and the fact that they were well-reviewed additions to the thriller genre. I bought both and marveled to see that while they both are best selling authors, James Patterson is crazy popular.

So what is that magical difference? Nowadays, it is often the marketing side, getting onto Oprah, etc. But back when the above examples occurred, each were similarly mild blips on the publishing scene, yet one in each became an overwhelming success. It comes down to word of mouth and having a theme or topic that just hits the public at just the right time. AT that point, success builds on success, it gets into the press and that just pushes it all into overdrive.

A recent example is the "The Girl Who" series. These titles have taken off like crazy - as anyone waiting on the waiting lists for them well knows. I am not sure why they are more popular than other mystery series as I have read equally good stories and series that don't see this kind of popularity. But wow, they are huge. Again - the pattern seems to have been word of mouth leading to heavy press coverage leading to monster success.

There are tons of examples - and I would love to hear yours. Share them so maybe we can start a bit of word of mouth magic. Here's mine - I dare you to read Small Change, by J. Belinda Yandell and explain why it or the author never saw the success of Richard Evans, Robert Waller, or Nicholas Sparks. Good luck finding it, no one in the system even has it anymore, but check the reviews at Amazon - if you are really interested, I can lend you my copy.